What I think about it is this: Google has a hell of a business model - they're going to take everything we create, for free, and sell advertising around it. No, I'm being serious. While people point fingers at companies like Microsoft [a debate for another day] and yell big-bad-monster, they love Google. And they'll keep loving Google until one day they suddenly realize they have been worshipping an even worse monster. And it will come back to bite them in the ass. Literally.